Grupo Asere
Andalusian pop, rumba and urban flamenco
Sevilla, Spain
Favourite admira guitar(s):
Grupo Asere is a band from Seville that has built an identity of its own within Spanish flamenco pop, combining the drive of rumba, the sensitivity of flamenco and the freshness of contemporary pop. Made up of Julio Roiz (vocals), Miguel De Paz (guitar and backing vocals), Varo Carrasco (percussion and backing vocals) and Carlos Boniquito (drums), the band goes for warm songs, catchy choruses and a live show full of energy.
From the beginning, the guitar has been the instrument that sets the character of Grupo Asere. On it they build melodies that drink from Andalusian tradition while taking in present-day influences, giving rise to a recognisable sound that connects with audiences of different generations.
A career in constant growth
The project began to gain attention thanks to its work on social media and digital platforms, where they gathered thousands of followers drawn by their naturalness and their way of understanding music. Their cover of “La Rizos” gave the band an important push, opening the way to a repertoire of their own songs that today is part of their artistic identity.
Songs such as “Mi Morena”, “A Pasito Lento”, “Veneno”, “Hoy No Me Siento Bien”, “Haré” and “Te Doy Mi Mano” show the band's evolution towards a style that combines the essence of flamenco with pop and Latin sounds, without losing the closeness that marks every one of their performances.
The guitar, the lead voice in the sound of Grupo Asere
In Grupo Asere the guitar does not act only as accompaniment. It is the instrument that defines the colour of their songs, the meeting point between flamenco tradition and a modern production. The work of Miguel De Paz gives personality to every track, making the guitar one of the band's most recognisable elements.
On stage, that understanding between voice, guitar, percussion and drums creates a dynamic show, where the audience's involvement is part of the performance and where every concert conveys the essence of the band: closeness, emotion and the wish to enjoy the music.
Sharing a passion for the guitar is one of the values that unite Grupo Asere and admira. The quality, the comfort and the sound character of the instrument are fundamental for a band that finds in the guitar the starting point of many of its songs and performances.
With a career in full expansion and a community of followers that keeps growing, Grupo Asere represents a new generation of artists who keep the roots of flamenco alive while exploring new paths within Spanish pop.
Follow Grupo Asere on:
Interview
admira: The guitar is one of the pillars of your sound. What is it about this instrument that makes it still essential for moving an audience, even in an increasingly modern production?
Grupo Asere: For us the guitar has something that is very hard to replace: it is direct and very human. You can have a huge production, synthesisers, percussion, effects… but very often a guitar and a voice are enough for a song to work. And the first thing the four of us look for when writing is that the song has to work with almost no production at all, and that is where the guitar comes in. However much we try to evolve and look for new sounds, the guitar always ends up appearing, because it is part of our identity.
admira: Every musician imagines the perfect instrument at some point. If you could design a guitar that does not exist yet, what would it be like and what features could not be missing?
Grupo Asere: We think we would look above all for a very versatile guitar. We mix quite a lot: we can go from a very flamenco rumba to a more pop song or even move towards Latin sounds. So it would have to be a comfortable guitar, with a beautiful, natural sound unplugged, but one that also worked perfectly amplified on stage.
admira: Many of your songs come from everyday experiences. Is the first guitar chord usually the starting point of a song, or does the melody come first and then the instrument finds its place?
Grupo Asere: We don't have a fixed formula, and we think that is precisely the beautiful part. There are songs that are born playing four chords on the guitar and suddenly a melody or a line appears that leads you to the rest. Other times one of us turns up with a melody, a lyric or even an idea recorded on the phone and then we look for the chords. But the guitar is usually very present in that first moment because it lets you know quickly whether a song stands on its own. As we said before, if a song moves you with just a guitar and a voice, you normally have a good base.
admira: Flamenco pop is having a moment of great reach. Where would you like to take the sound of Grupo Asere in the coming years, and which projects are you especially excited about?
Grupo Asere: We would like to keep evolving without losing what makes someone listen to a song and say: “this sounds like Asere”. We love flamenco pop and rumba, but we also listen to a huge amount of music and we feel more and more like mixing with other styles and trying new things. The aim is for our music to grow in production and reach more people, but always keeping that organic part, the guitars, the voices and the energy we have when we play together.
admira: If in twenty years' time a young guitarist discovers your music for the first time, what would you like them to learn or feel on hearing those first chords?
Grupo Asere: We would like them to feel like picking up a guitar and playing. In the end many of us started that way: listening to other artists' songs and thinking “I want to learn how to do that”. You don't need to be the most technical guitarist in the world to move people; very often a few simple chords played with intention can say a great deal. If in twenty years someone hears an Asere song, picks up their guitar and tries to work it out by ear, or starts writing a song because of it, that would be amazing.
Listen to Grupo Asere on the admira Spotify playlist:
Spotify by admira