Ginés González
Spanish singer-songwriter of flamenco pop and rumba
Málaga, Spain
Favourite admira guitar(s):
Ginés González: the guitar as a starting point for moving people
Ginés González belongs to a new generation of Spanish singer-songwriters who have found in the guitar the best vehicle for turning everyday emotions into songs that connect with thousands of people. Born in Málaga, his music blends pop, rumba and flamenco with a very personal identity, in which warm melodies and sincere lyrics always come first.
His artistic growth in recent years has been marked by a constant evolution as a composer and performer. Songs such as “Loca de Remate”, “Octava Maravilla”, “Colaito Por Ti”, “MODO AVIÓN” and “Granuja” reflect a musical personality that combines Andalusian tradition with present-day production, bringing flamenco pop closer to new generations of listeners.
A career in constant evolution
From his first acoustic concerts to festival stages and national tours, Ginés González has built a career based on closeness to his audience and on the authenticity of his songs. His ability to move people with both covers and his own material has allowed him to consolidate a community of followers that keeps growing on digital platforms and at his live shows.
His music speaks of love, of overcoming difficulties, of optimism and of personal experiences, always from an honest perspective closely tied to Andalusian musical culture. The combination of pop, rumba and flamenco thus becomes a hallmark that is recognisable from the very first chords.
The guitar, the heart of every song
In Ginés González's artistic world, the guitar holds an essential place. It is the instrument on which most of his songs are born and the one that brings the warm, organic character that defines his sound both in the studio and on stage.
Every performance keeps the essence of the acoustic and Spanish guitar as the main axis of the emotion, letting the voice and the songs breathe naturally. That search for authenticity connects fully with the philosophy of admira, where the guitar is not simply an instrument but an inseparable companion for making music and conveying emotion.
With a career in full growth and new musical projects under way, Ginés González continues to establish himself as one of the most interesting emerging voices in flamenco pop and Spanish singer-songwriter music.
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Interview
admira: The guitar is there from the start of practically all your songs. What is it about this instrument that makes it still essential in the way you write and convey emotion?
Ginés: The guitar has always been my faithful companion, my shield and my great friend, my tool, my working weapon and my entertainment and my hobby; it really is very important in my life, because every day I usually play, create or explore.
admira: Your music combines pop, rumba and flamenco roots with a very present-day sound. How does the guitar help you find that balance between tradition and modernity?
Ginés: The guitar is important when it comes to finding the paths I am looking for, and even the ones I am not: it is often so unexpected that it catches you without warning; sometimes you find a chord you had given up on and you simply go for it, you put on your brave suit, you sling a LOLA over your shoulder and you let yourself go.
admira: When you choose a guitar to record or to go on stage, what features do you look for to feel that it really connects with you and with your music?
Ginés: That it is comfortable to play, that it is soft, that it sounds with personality and that I can work and play effectively with it. The one I have now from ADMIRA has been a complete discovery, for the comfort, for the sound and for everything in general.
admira: If you could design your ideal guitar, one that does not exist yet, what would it be like? What sound, look or details would it have to represent your artistic personality?
Ginés: It would be slim, with a cutaway, with a wooden design but combining light and dark colours, with a good preamp so that it sounds right, with reverb and one more effect in the preamp, comfortable to play, with body and a thin fingerboard.
admira: Looking ahead, what new musical challenges would you like to achieve?
Ginés: I would like my music to keep reaching people's hearts, because they are the engine that keeps everything running; I would like people to make the songs their own, and for everything to keep turning normally so that my colleagues and I have work, concerts, projects and much more. Many thanks to the admira family for making me part of it. Perita! <3
Listen to Ginés González on the admira Spotify playlist:
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